Here's a question that sounds simple but isn't: what does it feel like to be lost? Most of us jump straight to helpless or frustrated. But that's not quite right. Being lost doesn't feel like being lost. It feels like you're going the right direction. It feels like everything's fine. You think you're on track. I know this from personal experience. I've been lost in a church building, a Walmart, a mall in New Orleans, the streets of Rome, and the roads outside Glacier National

Something strange happens in our brains when we make a purchase. The pleasure chemical dopamine spikes whenever we're on the hunt. Whether you're browsing Amazon or sifting through used records at the thrift store, we get a rush, a sensation of excitement. It's the thrill of the search, left over from our hunter-gatherer days. Then, once we have found what we're looking for, those pleasure chemicals kick into overdrive. Our heart rates increase. We feel a sense of euphoria. T